In a recent request for a field service solution for Delaney Commercial Services bluMedia saw an opportunity to deploy a mobile application that will make work in the field efficient and work flow seamless from point of origination to actual billing to customer. As a tier one installer for Lowes residential installations their work orders range anywhere from appliance installations to Garage doors. Based on the clients requirements it was clear that a database with relationship links and group strategies would be in order. Although this is a prototype we are currently working with two. Our choice for the task was MySQL Open Source and Sage ACT a proprietary software company. Our first mission in this project was to merge the clients current database of vendors and tier one providers and group them in their proper category. The second task was to import a list of DEMO customers to create a platform from which we can develop API for mobile application interface.
Delaney Commercial Services database and API Development for Mobile Application developed by bluMedia Group
In a world where the mobile application market is becoming saturated with games and social media distribution posting apps it’s rare to find a mobile application that actually increase your companies bottom line. Something that you can actually use on a daily basis. bluMedia’s goal with this prototype is to provide ease of use and rapid deployment across enterprise to deliver the following for our client Delaney Commercial Services:
*Give mobile workers instant access to data
*Eliminate manual data entry
*Increase billable time
*Eliminate transcription errors
*Increase productivity and efficiency of staff
*Improve customer service
*Provide immediate insight to mobile worker activities
Delaney Commercial Services Using bluMedia Technology in the Field
- Mobile Application Developed by bluMedia for Delaney Commercial Services
To find out more about Delaney Commercial Services stay tuned for more updates on this project as we develop that mobile application and start real live testing in the field as we sync it with their database and roll out this mobile application across their daily operations to improve processes and increase company profit!
What is a PULL Campaign? Essentially it is a call to action- There are millions of cell phone users with their beady little eyes glued to their cell phone screens with their fingers nimbly scrolling and texting right now. The phenomenon known as text messaging has taken over and is considered a common accepted means of communication. A pull campaign is a means by which a cell phone users sees and advertisement and is prompted to text a “KEY WORD” to a “SHORT CODE” and in doing so they voluntarily opt in to receive a promotion from your brand. Check out this video to see how ARBY’s used a “PULL CAMPAIGN” in a mobile coupon campaign that had a 63% redemption rate from a 29% opt in ratio- AMAZING AND SIMPLE STUPID!
Mobile Marketing in its most simple form is just sending information to the consumer via text message. However, with the invention of Smart Phones into the market place business owners are encouraged to establish a mobile relationship that is based on best practice methods we have learned with marketing in social media forums like Facebook. Think about it, no one likes spam! So why would you constantly send out messages on your daily menu to people that never asked for it in the first place? This is a capital offense when it comes to mobile SMS premium marketing. bluMedia Group has the expertise to make sure that your mobile campaign highlights your business in such a way that you are properly seen as a relevant lifestyle based incentive provider to your consumer base. This is how we are able to drive qualified traffic to your website, store front, event and or message. Call us today to see how bluMedia can work for you! http://www.blumediallc.com Direct: (313) 718 – 2258
bluMedia takes your social media and puts in concert with Mobile Media to connect your brand with qualified traffic.
“Facebook me.”- Sound familiar? It’s becoming a household verb used by just about everyone. No doubt Facebook is the marketing industry game changer of the century. Where Facebook reached over 100 million users in just a matter of months it took radio over 30 years to reach 50 million users. Check the stats and Facebook is now at over 400 million users worldwide. According to Facebook advertising department there are over 191,060 users within a 25 mile radius of Fresno, California. This number represents both individuals and businesses that are all in on the action. This is a huge audience and as a business owner you should definitely be taking advantage of the social networking opportunity that this provides your business.
However successful the reach of Facebook may be it is no substitute for SMS Text Message Marketing. Why? Facebook, SMS Text Message Marketing, Mobile Websites, Mobile Apps, Blogs, Vlogs and Youtube to name a few are all great ways to engage your target audience and they’re as different as Monkeys and Gorillas. Both primates but as you well know Curious George got nothin’ on King Kong! Here’s why, Content-
With Facebook and all social media you must supply fresh content regularly. This is where most people struggle and where bluMedia Group can help your business. Keep in mind that an aggressive offline and online cross linking strategy to your Facebook page can help your business establish a relationship with your target audience versus just some random group of people. Using mobile SMS Marketing in concert with mobile websites can help drive traffic and awareness to your brand.
Have you ever noticed how every time you post your advert or quote of the day to Facebook in an effort to drive more traffic to your business that within 10 minutes or less your post is under a pile of other posts from other people and business owners attempting to do the same exact thing as you? This is probably the most frustrating part for business and or promoters trying to send a time sensitive message and get noticed on Facebook. By the time you see or don’t see this article post on Facebook there will be 100 other posts within minutes that will drive this post from your Facebook browser. Mobile Media offers a solution to this- by establishing a mobile relationship with your followers you will have the ability to send them a text message alert to your time sensitive message or even a link to the update on your mobile website to redeem a special offer, etc.
Let’s be honest, advertising is a Reach and Frequency game. A small business like yours can’t afford to get wrapped up into a low reach and low frequency strategy. Facebook in a lot of ways provides a database for you to get your brand noticed. But it is by no means a customer relationship tool and is limited as to the filters you can set through various campaigns to identify your potential customer from the kid who has a facebook profile and zero buying power. bluMedia Group can provide your business with a platform to use in concert with Facebook to drive more qualified traffic to your brand and or your promotion.
We’ve pointed out before in previous blogs that the Smartphone market is growing by leaps and bounds and business now have the ability to get their message seen in formats that literally jump off the page like video, audio and rich media images. bluMedia can works for your brand to connect you to the spending power of mobile commerce, e commerce and traditional in-store foot traffic. Call us today to find out how bluMedia can enhance your followers user experience on your Facebook page and create brand interaction that drives business! 313-718-2258
So you want to use mobile eh? Why not? It works in theory; I mean it’s logical to think that Consumer A wants to purchase your widget using a discount. As a retailer of goods you realize that by providing Consumer A with a discount coupon that it will create purchase consideration and perhaps foster customer loyalty and or increase the rate at which Consumer A purchases your widget (i.e. coffee, clothes, pizza, USB Cable, Office Supplies, etc.). Knowing this you decide you want to send Consumer A a text message with a coupon attachment and you’re counting on this to drive more foot traffic into your store.
So how do you make this happen? It’s all about connecting the dots. First you have to provide some sort of advertisement that makes Consumer A and thousands of others just like Consumer A want to interact with your brand and provide you with their information like a cell phone number. Once Consumer A has provided you with their cell phone number they’re going to want something in exchange, and that “something” needs to come NOW- that’s right, consumers want information on demand. They don’t want something in the mail, they want digital media that is going to provide 3 things-
1. Relevant Content
2. Information on Demand
3. Lifestyle Based Incentive
Follow these three little rules and you’re bound to make an impact. At bluMedia Group we are currently using a combination of labels and static in-store 11×17 posters with QR Code to initiate in-store adverts that are driving tons of traffic to our opt-in data bases that we have set up for a few clients. In short a pull campaign is exactly what the word sounds like. I want to pull your number and store it in my data base. I want to pull thousands of numbers and store them in a database. Do you get it now? Good-
The important and amazing technology used by bluMedia Group enables business owners to pre-segment their databases so we know who asked for what and which advert they found compelling enough to drive them to interact with your brand. In exchange every time a consumer like “Consumer A” opts into the database they receive an immediate auto reply that points them to a mobile website where they can download their coupon and get relevant information on how the business can provide them with Relevant Content, Information on Demand and lifestyle based incentives. If you’re a business owner and you want to drive more traffic into your store and you want to engage in a mobile coupon campaign please contact us to find out how bluMedia Group in Detroit Michigan and work for you in achieving your marketing, advertising, communication and business goals.
Back in 2009 I came up with a mobile marketing strategy that involved using a government program for purchasing a home where a home buyer can qualify for up to $5,000 that will never have to be paid back as long as the homeowner stays in the home for at least 5 years. Simple enough right? It’s like a grant forgiveness program that reimburses the government at $1,000 per year for putting another homeowner on the property tax roles. So I combined this knowledge with the idea of all the yard signs I’d been seeing around town. You’ve probably seen them yourself for everything from the local handyman to the carpet cleaner that will steam your carpets for $99 bucks any three rooms. I wondered to myself, “these signs must really work cause I see these things all over the place.”
It was then that I decided to get my own signs made up. I ordered 250 signs that read, “FREE money to buy a home, Text “FREE MONEY” to 77577 Now!” It took about 5 days to get my signs and within 15 minutes of putting my signs out on the street I got a phone call from the guys in my office, “Shawn, what is going on man! Our system is buzzing with a ton of incoming opt ins- it’s off the hook!” To say the least I was pleased with these results. We started getting a lot of opt in traffic but the problem was that we were getting a lot of people that couldn’t qualify for a mortgage loan and the $5,000 down payment assistance only worked for people that were getting a conventional or FHA mortgage loan. I couldn’t afford to keep running credit reports for applicants that weren’t in a position to buy a home anytime soon. So then I remembered a community meeting I had gone too where the lady spoke on behalf of her non profit organization that specialized in Home Buyer Counseling. It turns out that this organization gets up to $120 per person that walks through their doors for this counseling class regardless of their credit situation- in fact they are encouraged to come because they get a Free credit report and a snap shot analysis of what they need to do to get their credit back on the right track. So I figured this was the fix; the break I had been searching for. My own private / public credit filter / incubation connection.
I started referring everyone to this home buyer counseling program and in turn I started getting a ton of business and it was easy for us to do because the way we structured the text messages to the people in our opt in data base was like a treasure hunt or a well written mystery novel. We then started referring a ton of business to real estate agents and in turn we started getting a lot of their referrals in response to the business we were driving to the real estate brokers.
So basically without having to make any phone calls and using mass text messaging we were able to communicate with a large group of people that were interested in purchasing a home (approx. 7,023 people in less than 90 days) and steer that traffic to a public resource that in turn filtered the traffic and returned qualified buyers that were then delivered to real estate agents in our network that ultimately helped these good folks find a home, get a mortgage and close a deal using $5,000 of FREE money. This is the formula in a nutshell- of course their are some intricacies not discussed in this blog post because we want you to call us and find out how bluMedia can work for you to put your business on steroids using mobile media. We have the network, the connections and the proven experience in the trenches that makes this strategy extremely effective. Give us a call today 248-910-1230.