Innovative Mobile Media Solutions

Posts tagged ‘313 marketing’

Facebook Me! Social Media vs. SMS-Mobile Marketing – Hit’em where it counts!

Social Media vs SMS Mobile Media

bluMedia takes your social media and puts in concert with Mobile Media to connect your brand with qualified traffic.

Facebook me.”- Sound familiar?  It’s becoming a household verb used by just about everyone.  No doubt Facebook is the marketing industry game changer of the century.  Where Facebook reached over 100 million users in just a matter of months it took radio over 30 years to reach 50 million users.  Check the stats and Facebook is now at over 400 million users worldwide.  According to Facebook advertising department there are over 191,060 users within a 25 mile radius of Fresno, California.  This number represents both individuals and businesses that are all in on the action.  This is a huge audience and as a business owner you should definitely be taking advantage of the social networking opportunity that this provides your business.

However successful the reach of Facebook may be it is no substitute for SMS Text Message Marketing.    Why?  Facebook, SMS Text Message Marketing, Mobile Websites, Mobile Apps, Blogs, Vlogs and Youtube to name a few are all great ways to engage your target audience and they’re as different as Monkeys and Gorillas.  Both primates but as you well know Curious George got nothin’ on King Kong!  Here’s why, Content-

With Facebook and all social media you must supply fresh content regularly. This is where most people struggle and where bluMedia Group can help your business.  Keep in mind that an aggressive offline and online cross linking strategy to your Facebook page can help your business establish a relationship with your target audience versus just some random group of people. Using mobile SMS Marketing in concert with mobile websites can help drive traffic and awareness to your brand.

Have you ever noticed how every time you post your advert or quote of the day to Facebook in an effort to drive more traffic to your business that within 10 minutes or less your post is under a pile of other posts from other people and business owners attempting to do the same exact thing as you?  This is probably the most frustrating part for business and or promoters trying to send a time sensitive message and get noticed on Facebook.  By the time you see or don’t see this article post on Facebook there will be 100 other posts within minutes that will drive this post from your Facebook browser.  Mobile Media offers a solution to this- by establishing a mobile relationship with your followers you will have the ability to send them a text message alert to your time sensitive message or even a link to the update on your mobile website to redeem a special offer, etc.

Let’s be honest, advertising is a Reach and Frequency game. A small business like yours can’t afford to get wrapped up into a low reach and low frequency strategy.  Facebook in a lot of ways provides a database for you to get your brand noticed. But it is by no means a customer relationship tool and is limited as to the filters you can set through various campaigns to identify your potential customer from the kid who has a facebook profile and zero buying power.  bluMedia Group can provide your business with a platform to use in concert with Facebook to drive more qualified traffic to your brand and or your promotion.

We’ve pointed out before in previous blogs that the Smartphone market is growing by leaps and bounds and business now have the ability to get their message seen in formats that literally jump off the page like video, audio and rich media images.  bluMedia can works for your brand to connect you to the spending power of mobile commerce, e commerce and traditional in-store foot traffic.  Call us today to find out how bluMedia can enhance your followers user experience on your Facebook page and create brand interaction that drives business! 313-718-2258

Generate CASH using Mobile Adsense- Get paid per click on other peoples cell phones! bluMedia- The Industry Leader

More people are browsing the web from their cell phone. With the addition of the 4G network the speed at which you can access the internet to pull information is getting insane.  This is a good thing for the business mind that is constantly turning and looking for new ways to generate cash.  Here is the latest from bluMedia Group in Detroit Michigan, the industry leader in everything mobile!  Imagine making money every single time someone clicks on an ad-  Wait it gets better, imagine having the ability to give your brand the power to take over a cell phone users navigation container?  We’re not crazy, we’re just telling you that the technology is available through bluMedia’s Mobile Solutions.  Here are the Mobile Requirements-

Mobile Adsense

bluMedia Mobile Adsense Detroit Mobile Media

Mobile content is definitely different from the content that you find on other web pages, and because it it, participation in Adsense for Mobile  has some different requirements. Obviously, the Web site must be mobile compliant, but it also must be developed with a server side scripting language, such as PHP.  If you’re not sure what PHP is, don’t worry about it- that’s what you pay us for here at bluMedia Group.  If your mobile site isn’t developed with a server side scripting language, Adsense for Mobile ad code doesn’t display properly on your pages.  The code generated for Adsense for Mobile doesn’t render properly on a normal Web site either, so don’t generate the code thinking that you can fool Google into believing that you’re supporting mobile Web sites.  All you’ll wind up doing is generating an obvious error that your site visitors can see.

When it comes to Mobile Web Page Markup Languages that can be used to program your Web site and still have mobile ads enabled here are a list of what bluMedia provides our clients:

WML (WAP 1.x) : Used for mobile websites and apps.

XHTML (WAP 2.0) : This is useful for both normal sites and Mobile Web Sites.

CHTML (imode) : This is used for folks across the pond in Japan- we provide this for international clients that have a presence in Japan or have a need to interact with DoCoMo- very limited application.

The Competitive Edge Using Mobile Adsense

I’m aware that all of this sounds like a bunch of mumbo jumbo, but it really is necessary to program your mobile Web site using a supported mobile scripting language if you want your site to be both functional and useful.  Users are not likely to return to a site that isn’t mobile friendly and then you’re not going to make any money from your ads.  I suggest exploring the Mobile Media space in detail before jumping into it.  Although the market is still segmented and provides a lot of opportunity keep in mind that this is still a wild frontier and it takes a forward thinking mind to successfully implement and execute mobile strategies that make money.  Here are some advantages to using mobile Adsense-

The screen is so small on mobile devices that your ad will not have any competition- only one ad unit can be displayed per web page.

A double ad unit can only be place at the bottom of the page.

Ads displayed on a mobile web page cannon be modified or obscured in any way.

After an ad has been clicked, the landing page may not be interrupted or prevented in any way. Mobile ads actually pay more!

This particular mobile space is wide open and bluMedia can put your business in the drivers seat to take advantage of this opportunity- we also provide affiliate syndication as well so make sure you call us today to find out more!