Innovative Mobile Media Solutions

Posts tagged ‘cell phone marketing’

Facebook Me! Social Media vs. SMS-Mobile Marketing – Hit’em where it counts!

Social Media vs SMS Mobile Media

bluMedia takes your social media and puts in concert with Mobile Media to connect your brand with qualified traffic.

Facebook me.”- Sound familiar?  It’s becoming a household verb used by just about everyone.  No doubt Facebook is the marketing industry game changer of the century.  Where Facebook reached over 100 million users in just a matter of months it took radio over 30 years to reach 50 million users.  Check the stats and Facebook is now at over 400 million users worldwide.  According to Facebook advertising department there are over 191,060 users within a 25 mile radius of Fresno, California.  This number represents both individuals and businesses that are all in on the action.  This is a huge audience and as a business owner you should definitely be taking advantage of the social networking opportunity that this provides your business.

However successful the reach of Facebook may be it is no substitute for SMS Text Message Marketing.    Why?  Facebook, SMS Text Message Marketing, Mobile Websites, Mobile Apps, Blogs, Vlogs and Youtube to name a few are all great ways to engage your target audience and they’re as different as Monkeys and Gorillas.  Both primates but as you well know Curious George got nothin’ on King Kong!  Here’s why, Content-

With Facebook and all social media you must supply fresh content regularly. This is where most people struggle and where bluMedia Group can help your business.  Keep in mind that an aggressive offline and online cross linking strategy to your Facebook page can help your business establish a relationship with your target audience versus just some random group of people. Using mobile SMS Marketing in concert with mobile websites can help drive traffic and awareness to your brand.

Have you ever noticed how every time you post your advert or quote of the day to Facebook in an effort to drive more traffic to your business that within 10 minutes or less your post is under a pile of other posts from other people and business owners attempting to do the same exact thing as you?  This is probably the most frustrating part for business and or promoters trying to send a time sensitive message and get noticed on Facebook.  By the time you see or don’t see this article post on Facebook there will be 100 other posts within minutes that will drive this post from your Facebook browser.  Mobile Media offers a solution to this- by establishing a mobile relationship with your followers you will have the ability to send them a text message alert to your time sensitive message or even a link to the update on your mobile website to redeem a special offer, etc.

Let’s be honest, advertising is a Reach and Frequency game. A small business like yours can’t afford to get wrapped up into a low reach and low frequency strategy.  Facebook in a lot of ways provides a database for you to get your brand noticed. But it is by no means a customer relationship tool and is limited as to the filters you can set through various campaigns to identify your potential customer from the kid who has a facebook profile and zero buying power.  bluMedia Group can provide your business with a platform to use in concert with Facebook to drive more qualified traffic to your brand and or your promotion.

We’ve pointed out before in previous blogs that the Smartphone market is growing by leaps and bounds and business now have the ability to get their message seen in formats that literally jump off the page like video, audio and rich media images.  bluMedia can works for your brand to connect you to the spending power of mobile commerce, e commerce and traditional in-store foot traffic.  Call us today to find out how bluMedia can enhance your followers user experience on your Facebook page and create brand interaction that drives business! 313-718-2258

bluMedia Explores How Mobile Search Engines Work- We Hacked the Secret!

Get Found

bluMedia hacks the code to make sure that your Mobile Site gets noticed in the mobile search engines

As you’re reading this as of right now the biggest difference between traditional search engine bots and mobile search engine bots is that the mobile bots evaluate your site as if it was being displayed on a mobile device.  So obviously the search bot criteria is to rank how well your site will perform on mobile devices. If they determine it will not load well and allow the mobile user to navigate your site then your mobile site will not rank.  In addition to determining how well your site will load and navigate from a mobile device they can also detect what type of mobile device you are searching from and, in some cases, rank mobile sites according to how well those sites will perform on that specific device.  If the site will perform well on the device, it has a better chance of ranking well in the search results shown on that device.

Keep in mind that the way mobile sites are ranked is through both the traditional search indexes as well as mobile indexes.  This is why your search engine optimization must work in concert with both a main site as well as a mobile site.  Knowing this will help you to drive traffic to your site and engage your target audience by being able to harness the ability to deliver information on demand.  Using the proper scripting language in your website set up is important because this is the main determining factor as to how you site will be indexed.  Indexing is the process by which the search bots determine the format of your website.  bluMedia Web Site Developers use all major scripting mark up languages to ensure that your site is optimized for both traditional and mobile browsing.  With more people using their mobile device to browse the web you can’t afford not to embrace this technology.  Contact bluMedia today for all your mobile media advertising and marketing needs.

bluMedia Group

19966 Livernois Ave

Detroit MI 48221

313-718-2258

Connecting the Dots – Successful SMS Pull Campaigns Using QR Code

So you want to use mobile eh?  Why not? It works in theory; I mean it’s logical to think that Consumer A wants to purchase your widget using a discount. As a retailer of goods you realize that by providing Consumer A with a discount coupon that it will create purchase consideration and perhaps foster customer loyalty and or increase the rate at which Consumer A purchases your widget (i.e. coffee, clothes, pizza, USB Cable, Office Supplies, etc.).  Knowing this you decide you want to send Consumer A a text message with a coupon attachment and you’re counting on this to drive more foot traffic into your store.

Engage, Connect, Deliver Information on Demand

bluMedia Group

So how do you make this happen?  It’s all about connecting the dots. First you have to provide some sort of advertisement that makes Consumer A and thousands of others just like Consumer A want to interact with your brand and provide you with their information like a cell phone number.  Once Consumer A has provided you with their cell phone number they’re going to want something in exchange, and that “something” needs to come NOW- that’s right, consumers want information on demand.  They don’t want something in the mail, they want digital media that is going to provide 3 things-

1. Relevant Content

2. Information on Demand

3. Lifestyle Based Incentive

Follow these three little rules and you’re bound to make an impact. At bluMedia Group we are currently using a combination of labels and static in-store 11×17 posters with QR Code to initiate in-store adverts that are driving tons of traffic to our opt-in data bases that we have set up for a few clients.  In short a pull campaign is exactly what the word sounds like.  I want to pull your number and store it in my data base.  I want to pull thousands of numbers and store them in a database.  Do you get it now?  Good-

The important and amazing technology used by bluMedia Group enables business owners to pre-segment their databases so we know who asked for what and which advert they found compelling enough to drive them to interact with your brand.  In exchange every time a consumer like “Consumer A” opts into the database they receive an immediate auto reply that points them to a mobile website where they can download their coupon and get relevant information on how the business can provide them with Relevant Content, Information on Demand and lifestyle based incentives.  If you’re a business owner and you want to drive more traffic into your store and you want to engage in a mobile coupon campaign please contact us to find out how bluMedia Group in Detroit Michigan and work for you in achieving your marketing, advertising, communication and business goals.

bluMedia’s Take on Mobile Marketing in North America- The Mobile Storm Takeover

Detroit Advertising and Marketing

bluMedia analyzes the current state of Mobile Marketing in North America

Differences in infrastructure and the penetration of high speed mobile networks cause noticeable differences between the use of mobile phones in the United States, Canada and Mexico.  Over all though, the launch of the iPhone has done a lot to shape mobile marketing in North America, most notably making downloadable application mainstream, vastly improving the mobile Web experience, and making streaming music and video a simple reality for many subscribers.  With the accessibility of smart phones and operating systems much like iPhone and Droid downloads have become synonymous with Cool!

The United States were the first to build a nationwide network of mobile towers, speeding the overall adoption of cell phones.  Unfortunately, the towers that were buildt were equipped to handle only slower analog and digital signals instead of the faster 2G, 3G and the quickly approaching national coverage of the 4G network connections.  The interactive nature of the U.S. marketing space means that the United States offers far more opportunities for cross-media efforts than any other country in the world. The United States is the largest single market for mobile advertising, even though it lags behind both Europe and Asia in terms of mobile penetration.  Mobile marketing is not as developed or ingrained in the U.S. Market as it is in East Asia, but it has huge promise.  In 2008, about 23% of mobile subscribers in the United States reported seeing an advertisment on their phone, and about half of those reported that they had responded at least once to a mobile advertisement.  Simple text and picture messages may be ideal for other regions, but the North American audience is expecting a richer, integrated experience that loops their mobile phone into existing marketing campaigns.

Although the United States currently leads in mobile traffic and in ad spending, it is significantly behind European countries such as Italy and Spain in terms of 3G and 4G Penetration- the good news is that this is quickly changing and if you’re not already making moves in your business marketing strategy to get on board with bluMedia’s Mobile Marketing platform you will probably be late for the funeral for your business.  The number of people performing Internet searches from their mobile phones in America is on the rise, a staggering rise!  The United States represents 68% of the worldwide mobile searching, and with flat rate data pricing, there is no disincentive to search when information is needed.  It will be crusial for mobile marketing to become part of your overall strategy with bluMedia Group in Detroit Michigan.

Carrier decks and carrier search still play some role in shaping the Web activity of mobile users in the United states, but this trend is likely on its way out.  The percent of U.S. on deck traffic went form 53.4% in the forth quarter of 2007 to 36.91% in the fourth quarter of 2008, but until recently some carriers made it difficult or impossible for their subscribers to access content on the off deck Web.  Now, we have operating systems in 2011 such as iPhone, Droid and Blackberry that enable their subscribers to access the web through their browser and access any search engine of preference and navigate the Web as if they were working from their laptop in most cases.  Despite the relatively advanced nature of the mobile landscape in the United States, not all mobile marketing will be well received.  Americans have a deeper concern for privacy, which makes the idea of mobile marketing unappealing to many.  The younger demographics are less likely to be offended by mobile marketing messages, but to avoid ostracizing potential customers, you should keep your messages highly targeted and short.  bluMedia Group achieves this for our clients through creative, lifestyle based incentives to interact with your brand.  Your clients and target audience will be eager to interact with you via mobile marketing because it’s done right.  Don’t forget to check out our website for solutions and more at http://www.blumediallc.com

Text to Donate; AKA SMS Billing / Mobile Commerce for a Good Cause

  • Donate within 10 seconds
  • Collect money without credit cards or cash
  • Donations are charged to users cell phone bill
  • Raise money from over 250m cell phone users

Send a text message donation. Donation is charged to cell phone bill. NPO raises money. It’s just that simple!

 

 

STAY TUNED……

Integrating Mobile with Online Marketing

Integrating a mobile marketing campaign with an online marketing campaign is frequently overlooked but often quite simple. In most cases, it simply means promoting your mobile content on your traditional site. If you think about it, the people visiting your traditional website are possible the most targeted audience to which you have access. Because they are visiting your website fro a traditional computer, you already know that they are interested in whatever product or service you have to offer, and their propensity to consume content on your mobile site is much higher. Additionally, many consumers will turn to the We to find out more information about your mobile offerings, if they missed a short code or are unclear about the offer. Your mobile marketing campaign needs to take into account:

Websites, Micro sites, Web directories, Mobile PPC, Mobile SEO, Mobile applications, Podcasts, Online video, Mobile social networks, Email.

When you are integrating online mobile marketing with your existing website you must ensure that your mobile offering won’t do any harm to your traditional web offering. If you are changing existing pages or their style sheets, you should track the effect of those changes on your search engine rankings, traffic, click through and conversion rates on the site. If you are duplicating your website and placing it on a mobile subdomain or subdirectory, or on a separate top level domain, then monitoring search engine ranking and web traffic is even more important because you might be presenting duplicate content to the search engines. To learn more be sure to contact bluMedia at 313-718-2258 or browse our main website at http://www.blumediallc.com