Innovative Mobile Media Solutions

Posts tagged ‘advertising’

bluMedia Explores How Mobile Search Engines Work- We Hacked the Secret!

Get Found

bluMedia hacks the code to make sure that your Mobile Site gets noticed in the mobile search engines

As you’re reading this as of right now the biggest difference between traditional search engine bots and mobile search engine bots is that the mobile bots evaluate your site as if it was being displayed on a mobile device.  So obviously the search bot criteria is to rank how well your site will perform on mobile devices. If they determine it will not load well and allow the mobile user to navigate your site then your mobile site will not rank.  In addition to determining how well your site will load and navigate from a mobile device they can also detect what type of mobile device you are searching from and, in some cases, rank mobile sites according to how well those sites will perform on that specific device.  If the site will perform well on the device, it has a better chance of ranking well in the search results shown on that device.

Keep in mind that the way mobile sites are ranked is through both the traditional search indexes as well as mobile indexes.  This is why your search engine optimization must work in concert with both a main site as well as a mobile site.  Knowing this will help you to drive traffic to your site and engage your target audience by being able to harness the ability to deliver information on demand.  Using the proper scripting language in your website set up is important because this is the main determining factor as to how you site will be indexed.  Indexing is the process by which the search bots determine the format of your website.  bluMedia Web Site Developers use all major scripting mark up languages to ensure that your site is optimized for both traditional and mobile browsing.  With more people using their mobile device to browse the web you can’t afford not to embrace this technology.  Contact bluMedia today for all your mobile media advertising and marketing needs.

bluMedia Group

19966 Livernois Ave

Detroit MI 48221

313-718-2258

Connecting the Dots – Successful SMS Pull Campaigns Using QR Code

So you want to use mobile eh?  Why not? It works in theory; I mean it’s logical to think that Consumer A wants to purchase your widget using a discount. As a retailer of goods you realize that by providing Consumer A with a discount coupon that it will create purchase consideration and perhaps foster customer loyalty and or increase the rate at which Consumer A purchases your widget (i.e. coffee, clothes, pizza, USB Cable, Office Supplies, etc.).  Knowing this you decide you want to send Consumer A a text message with a coupon attachment and you’re counting on this to drive more foot traffic into your store.

Engage, Connect, Deliver Information on Demand

bluMedia Group

So how do you make this happen?  It’s all about connecting the dots. First you have to provide some sort of advertisement that makes Consumer A and thousands of others just like Consumer A want to interact with your brand and provide you with their information like a cell phone number.  Once Consumer A has provided you with their cell phone number they’re going to want something in exchange, and that “something” needs to come NOW- that’s right, consumers want information on demand.  They don’t want something in the mail, they want digital media that is going to provide 3 things-

1. Relevant Content

2. Information on Demand

3. Lifestyle Based Incentive

Follow these three little rules and you’re bound to make an impact. At bluMedia Group we are currently using a combination of labels and static in-store 11×17 posters with QR Code to initiate in-store adverts that are driving tons of traffic to our opt-in data bases that we have set up for a few clients.  In short a pull campaign is exactly what the word sounds like.  I want to pull your number and store it in my data base.  I want to pull thousands of numbers and store them in a database.  Do you get it now?  Good-

The important and amazing technology used by bluMedia Group enables business owners to pre-segment their databases so we know who asked for what and which advert they found compelling enough to drive them to interact with your brand.  In exchange every time a consumer like “Consumer A” opts into the database they receive an immediate auto reply that points them to a mobile website where they can download their coupon and get relevant information on how the business can provide them with Relevant Content, Information on Demand and lifestyle based incentives.  If you’re a business owner and you want to drive more traffic into your store and you want to engage in a mobile coupon campaign please contact us to find out how bluMedia Group in Detroit Michigan and work for you in achieving your marketing, advertising, communication and business goals.

Text to Donate; AKA SMS Billing / Mobile Commerce for a Good Cause

  • Donate within 10 seconds
  • Collect money without credit cards or cash
  • Donations are charged to users cell phone bill
  • Raise money from over 250m cell phone users

Send a text message donation. Donation is charged to cell phone bill. NPO raises money. It’s just that simple!

 

 

STAY TUNED……

Adsense for Mobile

Look around on any given day and you’ll probably see a few dozen people using their cell phones. Most will be talking on them, but you’ll also find plenty who are texting or even using the Internet. Despite its smaller format and scaled down capabilities, the mobile Internet is gaining a lot of traction, especially among younger – Generation X and Generation Y – users. These kids are always on the go, and they grab what they’re looking for from the Internet while on the fly.

This younger generation also has a larger disposable income than adults – folks who have mortgages, car payments, and credit card bills to think about, not to mention the cost of providing disposable income to the younger generation! If that disposable income is available, why wouldn’t you want to tap into it?

Most web site owners do feel that urge, so they’ve created mobile friendly web sites that allow cell phone enabled Internet users to access their content whether those visitors are sitting on the bus or climbing the Rocky Mountains. Of course, with mobile web sites, Google will find a way to monetize these mobile friendly sites. bluMedia Group has a program that allows you to put ads on your Mobile Web Site so you can earn some bucks even in this smaller format.

Trying to harvest a bit of cash from mobile users does require some changes to your Web site, and it also requires that you scale down some Adsense strategies. Think small, in other words, but don’t freakout. Thinking small doesn’t require too much retooling and it doesn’t mean that you’ll earn any less. Talk to a bluMedia consultant today to find out how we can build your mobile website and monetize it for your business.

Integrating Mobile with Online Marketing

Integrating a mobile marketing campaign with an online marketing campaign is frequently overlooked but often quite simple. In most cases, it simply means promoting your mobile content on your traditional site. If you think about it, the people visiting your traditional website are possible the most targeted audience to which you have access. Because they are visiting your website fro a traditional computer, you already know that they are interested in whatever product or service you have to offer, and their propensity to consume content on your mobile site is much higher. Additionally, many consumers will turn to the We to find out more information about your mobile offerings, if they missed a short code or are unclear about the offer. Your mobile marketing campaign needs to take into account:

Websites, Micro sites, Web directories, Mobile PPC, Mobile SEO, Mobile applications, Podcasts, Online video, Mobile social networks, Email.

When you are integrating online mobile marketing with your existing website you must ensure that your mobile offering won’t do any harm to your traditional web offering. If you are changing existing pages or their style sheets, you should track the effect of those changes on your search engine rankings, traffic, click through and conversion rates on the site. If you are duplicating your website and placing it on a mobile subdomain or subdirectory, or on a separate top level domain, then monitoring search engine ranking and web traffic is even more important because you might be presenting duplicate content to the search engines. To learn more be sure to contact bluMedia at 313-718-2258 or browse our main website at http://www.blumediallc.com

Case Studies from bluMedia Group

DETROIT – Local business review panel, hosted by Kim Tandy of the University Commons District Chamber of Commerce featured mobile marketing case studies from brands such as PaPa Johns, Alert Alarm and King Kustom Optical.com.

The panel featured top executives from mobile marketing company bluMedia Group, Shawn Reed, William Haley and Caleb Rutledge.  The three executives were in agreement that SMS has the greatest reach of any mobile channel because almost all mobile phones can send and receive text messages.

“A brand just getting into mobile should take a phased approach,” said Caleb Rutledge the Business Development Director of bluMedia Group of Detroit, MI. “The best thing is to get started, learn from that and expand upon it. Make sure it fits into the context of the rest of your marketing goals.”

“PaPa Johns mobile marketing campaign objectives were to increase purchase consideration through distribution of mobile coupons to their location on Livernois Ave, as well as overall PaPa John’s brand reinforcement,” he said.

PaPa Johns had already finalized a corporate strategy for mobile media but the franchise owner wanted something a little more tailored and geo specific to his stores location.  They had already seen the results from the Super Bowl campaign sponsored by corporate and wanted to expand this on a local level.

The franchise owner was able to launch his mobile campaign successfully with bluMedia Group’s help.  The Franchise owner has expanded customer communications from online and email to mobile.

bluMedia Group created a community outreach program for Alert Alarm. Alert Alarm provides various ways to opt in to receive its mobile alerts: SMS calls-to-action on traditional media-with both a keyword and short code-co / op marketing and registration on Alert-Alarm.com  The community alert system has provided community organizations the opportunity to communicate with their residents in such a way that is direct and non intrusive. At the same time it creates brand recognition and purchase consideration because residents agree that purchasing an alarm system from Alert Alarm benefits their security and their community.

This is just one example of how creative bluMedia works on behalf of their clients.  Connecting forward thinking brands to the spending power of the African American and Latino market poises them to take advantage of a huge market segment that they otherwise would not successfully appeal to.  Mobile coupons, trivia and mobile websites are just one of many ways that bluMedia Group works with companies to create mobile relationships with their target audience.