Innovative Mobile Media Solutions

Posts tagged ‘mobile marketing’

Generate CASH using Mobile Adsense- Get paid per click on other peoples cell phones! bluMedia- The Industry Leader

More people are browsing the web from their cell phone. With the addition of the 4G network the speed at which you can access the internet to pull information is getting insane.  This is a good thing for the business mind that is constantly turning and looking for new ways to generate cash.  Here is the latest from bluMedia Group in Detroit Michigan, the industry leader in everything mobile!  Imagine making money every single time someone clicks on an ad-  Wait it gets better, imagine having the ability to give your brand the power to take over a cell phone users navigation container?  We’re not crazy, we’re just telling you that the technology is available through bluMedia’s Mobile Solutions.  Here are the Mobile Requirements-

Mobile Adsense

bluMedia Mobile Adsense Detroit Mobile Media

Mobile content is definitely different from the content that you find on other web pages, and because it it, participation in Adsense for Mobile  has some different requirements. Obviously, the Web site must be mobile compliant, but it also must be developed with a server side scripting language, such as PHP.  If you’re not sure what PHP is, don’t worry about it- that’s what you pay us for here at bluMedia Group.  If your mobile site isn’t developed with a server side scripting language, Adsense for Mobile ad code doesn’t display properly on your pages.  The code generated for Adsense for Mobile doesn’t render properly on a normal Web site either, so don’t generate the code thinking that you can fool Google into believing that you’re supporting mobile Web sites.  All you’ll wind up doing is generating an obvious error that your site visitors can see.

When it comes to Mobile Web Page Markup Languages that can be used to program your Web site and still have mobile ads enabled here are a list of what bluMedia provides our clients:

WML (WAP 1.x) : Used for mobile websites and apps.

XHTML (WAP 2.0) : This is useful for both normal sites and Mobile Web Sites.

CHTML (imode) : This is used for folks across the pond in Japan- we provide this for international clients that have a presence in Japan or have a need to interact with DoCoMo- very limited application.

The Competitive Edge Using Mobile Adsense

I’m aware that all of this sounds like a bunch of mumbo jumbo, but it really is necessary to program your mobile Web site using a supported mobile scripting language if you want your site to be both functional and useful.  Users are not likely to return to a site that isn’t mobile friendly and then you’re not going to make any money from your ads.  I suggest exploring the Mobile Media space in detail before jumping into it.  Although the market is still segmented and provides a lot of opportunity keep in mind that this is still a wild frontier and it takes a forward thinking mind to successfully implement and execute mobile strategies that make money.  Here are some advantages to using mobile Adsense-

The screen is so small on mobile devices that your ad will not have any competition- only one ad unit can be displayed per web page.

A double ad unit can only be place at the bottom of the page.

Ads displayed on a mobile web page cannon be modified or obscured in any way.

After an ad has been clicked, the landing page may not be interrupted or prevented in any way. Mobile ads actually pay more!

This particular mobile space is wide open and bluMedia can put your business in the drivers seat to take advantage of this opportunity- we also provide affiliate syndication as well so make sure you call us today to find out more!

bluMedia’s Take on Mobile Marketing in North America- The Mobile Storm Takeover

Detroit Advertising and Marketing

bluMedia analyzes the current state of Mobile Marketing in North America

Differences in infrastructure and the penetration of high speed mobile networks cause noticeable differences between the use of mobile phones in the United States, Canada and Mexico.  Over all though, the launch of the iPhone has done a lot to shape mobile marketing in North America, most notably making downloadable application mainstream, vastly improving the mobile Web experience, and making streaming music and video a simple reality for many subscribers.  With the accessibility of smart phones and operating systems much like iPhone and Droid downloads have become synonymous with Cool!

The United States were the first to build a nationwide network of mobile towers, speeding the overall adoption of cell phones.  Unfortunately, the towers that were buildt were equipped to handle only slower analog and digital signals instead of the faster 2G, 3G and the quickly approaching national coverage of the 4G network connections.  The interactive nature of the U.S. marketing space means that the United States offers far more opportunities for cross-media efforts than any other country in the world. The United States is the largest single market for mobile advertising, even though it lags behind both Europe and Asia in terms of mobile penetration.  Mobile marketing is not as developed or ingrained in the U.S. Market as it is in East Asia, but it has huge promise.  In 2008, about 23% of mobile subscribers in the United States reported seeing an advertisment on their phone, and about half of those reported that they had responded at least once to a mobile advertisement.  Simple text and picture messages may be ideal for other regions, but the North American audience is expecting a richer, integrated experience that loops their mobile phone into existing marketing campaigns.

Although the United States currently leads in mobile traffic and in ad spending, it is significantly behind European countries such as Italy and Spain in terms of 3G and 4G Penetration- the good news is that this is quickly changing and if you’re not already making moves in your business marketing strategy to get on board with bluMedia’s Mobile Marketing platform you will probably be late for the funeral for your business.  The number of people performing Internet searches from their mobile phones in America is on the rise, a staggering rise!  The United States represents 68% of the worldwide mobile searching, and with flat rate data pricing, there is no disincentive to search when information is needed.  It will be crusial for mobile marketing to become part of your overall strategy with bluMedia Group in Detroit Michigan.

Carrier decks and carrier search still play some role in shaping the Web activity of mobile users in the United states, but this trend is likely on its way out.  The percent of U.S. on deck traffic went form 53.4% in the forth quarter of 2007 to 36.91% in the fourth quarter of 2008, but until recently some carriers made it difficult or impossible for their subscribers to access content on the off deck Web.  Now, we have operating systems in 2011 such as iPhone, Droid and Blackberry that enable their subscribers to access the web through their browser and access any search engine of preference and navigate the Web as if they were working from their laptop in most cases.  Despite the relatively advanced nature of the mobile landscape in the United States, not all mobile marketing will be well received.  Americans have a deeper concern for privacy, which makes the idea of mobile marketing unappealing to many.  The younger demographics are less likely to be offended by mobile marketing messages, but to avoid ostracizing potential customers, you should keep your messages highly targeted and short.  bluMedia Group achieves this for our clients through creative, lifestyle based incentives to interact with your brand.  Your clients and target audience will be eager to interact with you via mobile marketing because it’s done right.  Don’t forget to check out our website for solutions and more at http://www.blumediallc.com

Case Studies from bluMedia Group

DETROIT – Local business review panel, hosted by Kim Tandy of the University Commons District Chamber of Commerce featured mobile marketing case studies from brands such as PaPa Johns, Alert Alarm and King Kustom Optical.com.

The panel featured top executives from mobile marketing company bluMedia Group, Shawn Reed, William Haley and Caleb Rutledge.  The three executives were in agreement that SMS has the greatest reach of any mobile channel because almost all mobile phones can send and receive text messages.

“A brand just getting into mobile should take a phased approach,” said Caleb Rutledge the Business Development Director of bluMedia Group of Detroit, MI. “The best thing is to get started, learn from that and expand upon it. Make sure it fits into the context of the rest of your marketing goals.”

“PaPa Johns mobile marketing campaign objectives were to increase purchase consideration through distribution of mobile coupons to their location on Livernois Ave, as well as overall PaPa John’s brand reinforcement,” he said.

PaPa Johns had already finalized a corporate strategy for mobile media but the franchise owner wanted something a little more tailored and geo specific to his stores location.  They had already seen the results from the Super Bowl campaign sponsored by corporate and wanted to expand this on a local level.

The franchise owner was able to launch his mobile campaign successfully with bluMedia Group’s help.  The Franchise owner has expanded customer communications from online and email to mobile.

bluMedia Group created a community outreach program for Alert Alarm. Alert Alarm provides various ways to opt in to receive its mobile alerts: SMS calls-to-action on traditional media-with both a keyword and short code-co / op marketing and registration on Alert-Alarm.com  The community alert system has provided community organizations the opportunity to communicate with their residents in such a way that is direct and non intrusive. At the same time it creates brand recognition and purchase consideration because residents agree that purchasing an alarm system from Alert Alarm benefits their security and their community.

This is just one example of how creative bluMedia works on behalf of their clients.  Connecting forward thinking brands to the spending power of the African American and Latino market poises them to take advantage of a huge market segment that they otherwise would not successfully appeal to.  Mobile coupons, trivia and mobile websites are just one of many ways that bluMedia Group works with companies to create mobile relationships with their target audience.