Innovative Mobile Media Solutions

Posts tagged ‘sms’

bluMedia’s Take on Mobile Marketing in North America- The Mobile Storm Takeover

Detroit Advertising and Marketing

bluMedia analyzes the current state of Mobile Marketing in North America

Differences in infrastructure and the penetration of high speed mobile networks cause noticeable differences between the use of mobile phones in the United States, Canada and Mexico.  Over all though, the launch of the iPhone has done a lot to shape mobile marketing in North America, most notably making downloadable application mainstream, vastly improving the mobile Web experience, and making streaming music and video a simple reality for many subscribers.  With the accessibility of smart phones and operating systems much like iPhone and Droid downloads have become synonymous with Cool!

The United States were the first to build a nationwide network of mobile towers, speeding the overall adoption of cell phones.  Unfortunately, the towers that were buildt were equipped to handle only slower analog and digital signals instead of the faster 2G, 3G and the quickly approaching national coverage of the 4G network connections.  The interactive nature of the U.S. marketing space means that the United States offers far more opportunities for cross-media efforts than any other country in the world. The United States is the largest single market for mobile advertising, even though it lags behind both Europe and Asia in terms of mobile penetration.  Mobile marketing is not as developed or ingrained in the U.S. Market as it is in East Asia, but it has huge promise.  In 2008, about 23% of mobile subscribers in the United States reported seeing an advertisment on their phone, and about half of those reported that they had responded at least once to a mobile advertisement.  Simple text and picture messages may be ideal for other regions, but the North American audience is expecting a richer, integrated experience that loops their mobile phone into existing marketing campaigns.

Although the United States currently leads in mobile traffic and in ad spending, it is significantly behind European countries such as Italy and Spain in terms of 3G and 4G Penetration- the good news is that this is quickly changing and if you’re not already making moves in your business marketing strategy to get on board with bluMedia’s Mobile Marketing platform you will probably be late for the funeral for your business.  The number of people performing Internet searches from their mobile phones in America is on the rise, a staggering rise!  The United States represents 68% of the worldwide mobile searching, and with flat rate data pricing, there is no disincentive to search when information is needed.  It will be crusial for mobile marketing to become part of your overall strategy with bluMedia Group in Detroit Michigan.

Carrier decks and carrier search still play some role in shaping the Web activity of mobile users in the United states, but this trend is likely on its way out.  The percent of U.S. on deck traffic went form 53.4% in the forth quarter of 2007 to 36.91% in the fourth quarter of 2008, but until recently some carriers made it difficult or impossible for their subscribers to access content on the off deck Web.  Now, we have operating systems in 2011 such as iPhone, Droid and Blackberry that enable their subscribers to access the web through their browser and access any search engine of preference and navigate the Web as if they were working from their laptop in most cases.  Despite the relatively advanced nature of the mobile landscape in the United States, not all mobile marketing will be well received.  Americans have a deeper concern for privacy, which makes the idea of mobile marketing unappealing to many.  The younger demographics are less likely to be offended by mobile marketing messages, but to avoid ostracizing potential customers, you should keep your messages highly targeted and short.  bluMedia Group achieves this for our clients through creative, lifestyle based incentives to interact with your brand.  Your clients and target audience will be eager to interact with you via mobile marketing because it’s done right.  Don’t forget to check out our website for solutions and more at http://www.blumediallc.com

Integrating Mobile with Online Marketing

Integrating a mobile marketing campaign with an online marketing campaign is frequently overlooked but often quite simple. In most cases, it simply means promoting your mobile content on your traditional site. If you think about it, the people visiting your traditional website are possible the most targeted audience to which you have access. Because they are visiting your website fro a traditional computer, you already know that they are interested in whatever product or service you have to offer, and their propensity to consume content on your mobile site is much higher. Additionally, many consumers will turn to the We to find out more information about your mobile offerings, if they missed a short code or are unclear about the offer. Your mobile marketing campaign needs to take into account:

Websites, Micro sites, Web directories, Mobile PPC, Mobile SEO, Mobile applications, Podcasts, Online video, Mobile social networks, Email.

When you are integrating online mobile marketing with your existing website you must ensure that your mobile offering won’t do any harm to your traditional web offering. If you are changing existing pages or their style sheets, you should track the effect of those changes on your search engine rankings, traffic, click through and conversion rates on the site. If you are duplicating your website and placing it on a mobile subdomain or subdirectory, or on a separate top level domain, then monitoring search engine ranking and web traffic is even more important because you might be presenting duplicate content to the search engines. To learn more be sure to contact bluMedia at 313-718-2258 or browse our main website at http://www.blumediallc.com

Case Studies from bluMedia Group

DETROIT – Local business review panel, hosted by Kim Tandy of the University Commons District Chamber of Commerce featured mobile marketing case studies from brands such as PaPa Johns, Alert Alarm and King Kustom Optical.com.

The panel featured top executives from mobile marketing company bluMedia Group, Shawn Reed, William Haley and Caleb Rutledge.  The three executives were in agreement that SMS has the greatest reach of any mobile channel because almost all mobile phones can send and receive text messages.

“A brand just getting into mobile should take a phased approach,” said Caleb Rutledge the Business Development Director of bluMedia Group of Detroit, MI. “The best thing is to get started, learn from that and expand upon it. Make sure it fits into the context of the rest of your marketing goals.”

“PaPa Johns mobile marketing campaign objectives were to increase purchase consideration through distribution of mobile coupons to their location on Livernois Ave, as well as overall PaPa John’s brand reinforcement,” he said.

PaPa Johns had already finalized a corporate strategy for mobile media but the franchise owner wanted something a little more tailored and geo specific to his stores location.  They had already seen the results from the Super Bowl campaign sponsored by corporate and wanted to expand this on a local level.

The franchise owner was able to launch his mobile campaign successfully with bluMedia Group’s help.  The Franchise owner has expanded customer communications from online and email to mobile.

bluMedia Group created a community outreach program for Alert Alarm. Alert Alarm provides various ways to opt in to receive its mobile alerts: SMS calls-to-action on traditional media-with both a keyword and short code-co / op marketing and registration on Alert-Alarm.com  The community alert system has provided community organizations the opportunity to communicate with their residents in such a way that is direct and non intrusive. At the same time it creates brand recognition and purchase consideration because residents agree that purchasing an alarm system from Alert Alarm benefits their security and their community.

This is just one example of how creative bluMedia works on behalf of their clients.  Connecting forward thinking brands to the spending power of the African American and Latino market poises them to take advantage of a huge market segment that they otherwise would not successfully appeal to.  Mobile coupons, trivia and mobile websites are just one of many ways that bluMedia Group works with companies to create mobile relationships with their target audience.