bluMedia Explores How Mobile Search Engines Work- We Hacked the Secret!

bluMedia hacks the code to make sure that your Mobile Site gets noticed in the mobile search engines

As you’re reading this as of right now the biggest difference between traditional search engine bots and mobile search engine bots is that the mobile bots evaluate your site as if it was being displayed on a mobile device.  So obviously the search bot criteria is to rank how well your site will perform on mobile devices. If they determine it will not load well and allow the mobile user to navigate your site then your mobile site will not rank.  In addition to determining how well your site will load and navigate from a mobile device they can also detect what type of mobile device you are searching from and, in some cases, rank mobile sites according to how well those sites will perform on that specific device.  If the site will perform well on the device, it has a better chance of ranking well in the search results shown on that device.

Keep in mind that the way mobile sites are ranked is through both the traditional search indexes as well as mobile indexes.  This is why your search engine optimization must work in concert with both a main site as well as a mobile site.  Knowing this will help you to drive traffic to your site and engage your target audience by being able to harness the ability to deliver information on demand.  Using the proper scripting language in your website set up is important because this is the main determining factor as to how you site will be indexed.  Indexing is the process by which the search bots determine the format of your website.  bluMedia Web Site Developers use all major scripting mark up languages to ensure that your site is optimized for both traditional and mobile browsing.  With more people using their mobile device to browse the web you can’t afford not to embrace this technology.  Contact bluMedia today for all your mobile media advertising and marketing needs.

bluMedia Group

19966 Livernois Ave

Detroit MI 48221

313-718-2258

Generate CASH using Mobile Adsense- Get paid per click on other peoples cell phones! bluMedia- The Industry Leader

More people are browsing the web from their cell phone. With the addition of the 4G network the speed at which you can access the internet to pull information is getting insane.  This is a good thing for the business mind that is constantly turning and looking for new ways to generate cash.  Here is the latest from bluMedia Group in Detroit Michigan, the industry leader in everything mobile!  Imagine making money every single time someone clicks on an ad-  Wait it gets better, imagine having the ability to give your brand the power to take over a cell phone users navigation container?  We’re not crazy, we’re just telling you that the technology is available through bluMedia’s Mobile Solutions.  Here are the Mobile Requirements-

bluMedia Mobile Adsense Detroit Mobile Media

Mobile content is definitely different from the content that you find on other web pages, and because it it, participation in Adsense for Mobile  has some different requirements. Obviously, the Web site must be mobile compliant, but it also must be developed with a server side scripting language, such as PHP.  If you’re not sure what PHP is, don’t worry about it- that’s what you pay us for here at bluMedia Group.  If your mobile site isn’t developed with a server side scripting language, Adsense for Mobile ad code doesn’t display properly on your pages.  The code generated for Adsense for Mobile doesn’t render properly on a normal Web site either, so don’t generate the code thinking that you can fool Google into believing that you’re supporting mobile Web sites.  All you’ll wind up doing is generating an obvious error that your site visitors can see.

When it comes to Mobile Web Page Markup Languages that can be used to program your Web site and still have mobile ads enabled here are a list of what bluMedia provides our clients:

WML (WAP 1.x) : Used for mobile websites and apps.

XHTML (WAP 2.0) : This is useful for both normal sites and Mobile Web Sites.

CHTML (imode) : This is used for folks across the pond in Japan- we provide this for international clients that have a presence in Japan or have a need to interact with DoCoMo- very limited application.

The Competitive Edge Using Mobile Adsense

I’m aware that all of this sounds like a bunch of mumbo jumbo, but it really is necessary to program your mobile Web site using a supported mobile scripting language if you want your site to be both functional and useful.  Users are not likely to return to a site that isn’t mobile friendly and then you’re not going to make any money from your ads.  I suggest exploring the Mobile Media space in detail before jumping into it.  Although the market is still segmented and provides a lot of opportunity keep in mind that this is still a wild frontier and it takes a forward thinking mind to successfully implement and execute mobile strategies that make money.  Here are some advantages to using mobile Adsense-

The screen is so small on mobile devices that your ad will not have any competition- only one ad unit can be displayed per web page.

A double ad unit can only be place at the bottom of the page.

Ads displayed on a mobile web page cannon be modified or obscured in any way.

After an ad has been clicked, the landing page may not be interrupted or prevented in any way. Mobile ads actually pay more!

This particular mobile space is wide open and bluMedia can put your business in the drivers seat to take advantage of this opportunity- we also provide affiliate syndication as well so make sure you call us today to find out more!

Connecting the Dots – Successful SMS Pull Campaigns Using QR Code

So you want to use mobile eh?  Why not? It works in theory; I mean it’s logical to think that Consumer A wants to purchase your widget using a discount. As a retailer of goods you realize that by providing Consumer A with a discount coupon that it will create purchase consideration and perhaps foster customer loyalty and or increase the rate at which Consumer A purchases your widget (i.e. coffee, clothes, pizza, USB Cable, Office Supplies, etc.).  Knowing this you decide you want to send Consumer A a text message with a coupon attachment and you’re counting on this to drive more foot traffic into your store.

bluMedia Group

So how do you make this happen?  It’s all about connecting the dots. First you have to provide some sort of advertisement that makes Consumer A and thousands of others just like Consumer A want to interact with your brand and provide you with their information like a cell phone number.  Once Consumer A has provided you with their cell phone number they’re going to want something in exchange, and that “something” needs to come NOW- that’s right, consumers want information on demand.  They don’t want something in the mail, they want digital media that is going to provide 3 things-

1. Relevant Content

2. Information on Demand

3. Lifestyle Based Incentive

Follow these three little rules and you’re bound to make an impact. At bluMedia Group we are currently using a combination of labels and static in-store 11×17 posters with QR Code to initiate in-store adverts that are driving tons of traffic to our opt-in data bases that we have set up for a few clients.  In short a pull campaign is exactly what the word sounds like.  I want to pull your number and store it in my data base.  I want to pull thousands of numbers and store them in a database.  Do you get it now?  Good-

The important and amazing technology used by bluMedia Group enables business owners to pre-segment their databases so we know who asked for what and which advert they found compelling enough to drive them to interact with your brand.  In exchange every time a consumer like “Consumer A” opts into the database they receive an immediate auto reply that points them to a mobile website where they can download their coupon and get relevant information on how the business can provide them with Relevant Content, Information on Demand and lifestyle based incentives.  If you’re a business owner and you want to drive more traffic into your store and you want to engage in a mobile coupon campaign please contact us to find out how bluMedia Group in Detroit Michigan and work for you in achieving your marketing, advertising, communication and business goals.

Text to Donate; AKA SMS Billing / Mobile Commerce for a Good Cause

• Donate within 10 seconds
• Collect money without credit cards or cash
• Donations are charged to users cell phone bill
• Raise money from over 250m cell phone users

Send a text message donation. Donation is charged to cell phone bill. NPO raises money. It’s just that simple!

 

 

STAY TUNED……