“Facebook me.”- Sound familiar? It’s becoming a household verb used by just about everyone. No doubt Facebook is the marketing industry game changer of the century. Where Facebook reached over 100 million users in just a matter of months it took radio over 30 years to reach 50 million users. Check the stats and Facebook is now at over 400 million users worldwide. According to Facebook advertising department there are over 191,060 users within a 25 mile radius of Fresno, California. This number represents both individuals and businesses that are all in on the action. This is a huge audience and as a business owner you should definitely be taking advantage of the social networking opportunity that this provides your business.
However successful the reach of Facebook may be it is no substitute for SMS Text Message Marketing. Why? Facebook, SMS Text Message Marketing, Mobile Websites, Mobile Apps, Blogs, Vlogs and Youtube to name a few are all great ways to engage your target audience and they’re as different as Monkeys and Gorillas. Both primates but as you well know Curious George got nothin’ on King Kong! Here’s why, Content-
With Facebook and all social media you must supply fresh content regularly. This is where most people struggle and where bluMedia Group can help your business. Keep in mind that an aggressive offline and online cross linking strategy to your Facebook page can help your business establish a relationship with your target audience versus just some random group of people. Using mobile SMS Marketing in concert with mobile websites can help drive traffic and awareness to your brand.
Have you ever noticed how every time you post your advert or quote of the day to Facebook in an effort to drive more traffic to your business that within 10 minutes or less your post is under a pile of other posts from other people and business owners attempting to do the same exact thing as you? This is probably the most frustrating part for business and or promoters trying to send a time sensitive message and get noticed on Facebook. By the time you see or don’t see this article post on Facebook there will be 100 other posts within minutes that will drive this post from your Facebook browser. Mobile Media offers a solution to this- by establishing a mobile relationship with your followers you will have the ability to send them a text message alert to your time sensitive message or even a link to the update on your mobile website to redeem a special offer, etc.
Let’s be honest, advertising is a Reach and Frequency game. A small business like yours can’t afford to get wrapped up into a low reach and low frequency strategy. Facebook in a lot of ways provides a database for you to get your brand noticed. But it is by no means a customer relationship tool and is limited as to the filters you can set through various campaigns to identify your potential customer from the kid who has a facebook profile and zero buying power. bluMedia Group can provide your business with a platform to use in concert with Facebook to drive more qualified traffic to your brand and or your promotion.
We’ve pointed out before in previous blogs that the Smartphone market is growing by leaps and bounds and business now have the ability to get their message seen in formats that literally jump off the page like video, audio and rich media images. bluMedia can works for your brand to connect you to the spending power of mobile commerce, e commerce and traditional in-store foot traffic. Call us today to find out how bluMedia can enhance your followers user experience on your Facebook page and create brand interaction that drives business! 313-718-2258