Innovative Mobile Media Solutions

Posts tagged ‘blumedia’

Facebook Me! Social Media vs. SMS-Mobile Marketing – Hit’em where it counts!

Social Media vs SMS Mobile Media

bluMedia takes your social media and puts in concert with Mobile Media to connect your brand with qualified traffic.

Facebook me.”- Sound familiar?  It’s becoming a household verb used by just about everyone.  No doubt Facebook is the marketing industry game changer of the century.  Where Facebook reached over 100 million users in just a matter of months it took radio over 30 years to reach 50 million users.  Check the stats and Facebook is now at over 400 million users worldwide.  According to Facebook advertising department there are over 191,060 users within a 25 mile radius of Fresno, California.  This number represents both individuals and businesses that are all in on the action.  This is a huge audience and as a business owner you should definitely be taking advantage of the social networking opportunity that this provides your business.

However successful the reach of Facebook may be it is no substitute for SMS Text Message Marketing.    Why?  Facebook, SMS Text Message Marketing, Mobile Websites, Mobile Apps, Blogs, Vlogs and Youtube to name a few are all great ways to engage your target audience and they’re as different as Monkeys and Gorillas.  Both primates but as you well know Curious George got nothin’ on King Kong!  Here’s why, Content-

With Facebook and all social media you must supply fresh content regularly. This is where most people struggle and where bluMedia Group can help your business.  Keep in mind that an aggressive offline and online cross linking strategy to your Facebook page can help your business establish a relationship with your target audience versus just some random group of people. Using mobile SMS Marketing in concert with mobile websites can help drive traffic and awareness to your brand.

Have you ever noticed how every time you post your advert or quote of the day to Facebook in an effort to drive more traffic to your business that within 10 minutes or less your post is under a pile of other posts from other people and business owners attempting to do the same exact thing as you?  This is probably the most frustrating part for business and or promoters trying to send a time sensitive message and get noticed on Facebook.  By the time you see or don’t see this article post on Facebook there will be 100 other posts within minutes that will drive this post from your Facebook browser.  Mobile Media offers a solution to this- by establishing a mobile relationship with your followers you will have the ability to send them a text message alert to your time sensitive message or even a link to the update on your mobile website to redeem a special offer, etc.

Let’s be honest, advertising is a Reach and Frequency game. A small business like yours can’t afford to get wrapped up into a low reach and low frequency strategy.  Facebook in a lot of ways provides a database for you to get your brand noticed. But it is by no means a customer relationship tool and is limited as to the filters you can set through various campaigns to identify your potential customer from the kid who has a facebook profile and zero buying power.  bluMedia Group can provide your business with a platform to use in concert with Facebook to drive more qualified traffic to your brand and or your promotion.

We’ve pointed out before in previous blogs that the Smartphone market is growing by leaps and bounds and business now have the ability to get their message seen in formats that literally jump off the page like video, audio and rich media images.  bluMedia can works for your brand to connect you to the spending power of mobile commerce, e commerce and traditional in-store foot traffic.  Call us today to find out how bluMedia can enhance your followers user experience on your Facebook page and create brand interaction that drives business! 313-718-2258

Generate CASH using Mobile Adsense- Get paid per click on other peoples cell phones! bluMedia- The Industry Leader

More people are browsing the web from their cell phone. With the addition of the 4G network the speed at which you can access the internet to pull information is getting insane.  This is a good thing for the business mind that is constantly turning and looking for new ways to generate cash.  Here is the latest from bluMedia Group in Detroit Michigan, the industry leader in everything mobile!  Imagine making money every single time someone clicks on an ad-  Wait it gets better, imagine having the ability to give your brand the power to take over a cell phone users navigation container?  We’re not crazy, we’re just telling you that the technology is available through bluMedia’s Mobile Solutions.  Here are the Mobile Requirements-

Mobile Adsense

bluMedia Mobile Adsense Detroit Mobile Media

Mobile content is definitely different from the content that you find on other web pages, and because it it, participation in Adsense for Mobile  has some different requirements. Obviously, the Web site must be mobile compliant, but it also must be developed with a server side scripting language, such as PHP.  If you’re not sure what PHP is, don’t worry about it- that’s what you pay us for here at bluMedia Group.  If your mobile site isn’t developed with a server side scripting language, Adsense for Mobile ad code doesn’t display properly on your pages.  The code generated for Adsense for Mobile doesn’t render properly on a normal Web site either, so don’t generate the code thinking that you can fool Google into believing that you’re supporting mobile Web sites.  All you’ll wind up doing is generating an obvious error that your site visitors can see.

When it comes to Mobile Web Page Markup Languages that can be used to program your Web site and still have mobile ads enabled here are a list of what bluMedia provides our clients:

WML (WAP 1.x) : Used for mobile websites and apps.

XHTML (WAP 2.0) : This is useful for both normal sites and Mobile Web Sites.

CHTML (imode) : This is used for folks across the pond in Japan- we provide this for international clients that have a presence in Japan or have a need to interact with DoCoMo- very limited application.

The Competitive Edge Using Mobile Adsense

I’m aware that all of this sounds like a bunch of mumbo jumbo, but it really is necessary to program your mobile Web site using a supported mobile scripting language if you want your site to be both functional and useful.  Users are not likely to return to a site that isn’t mobile friendly and then you’re not going to make any money from your ads.  I suggest exploring the Mobile Media space in detail before jumping into it.  Although the market is still segmented and provides a lot of opportunity keep in mind that this is still a wild frontier and it takes a forward thinking mind to successfully implement and execute mobile strategies that make money.  Here are some advantages to using mobile Adsense-

The screen is so small on mobile devices that your ad will not have any competition- only one ad unit can be displayed per web page.

A double ad unit can only be place at the bottom of the page.

Ads displayed on a mobile web page cannon be modified or obscured in any way.

After an ad has been clicked, the landing page may not be interrupted or prevented in any way. Mobile ads actually pay more!

This particular mobile space is wide open and bluMedia can put your business in the drivers seat to take advantage of this opportunity- we also provide affiliate syndication as well so make sure you call us today to find out more!

Connecting the Dots – Successful SMS Pull Campaigns Using QR Code

So you want to use mobile eh?  Why not? It works in theory; I mean it’s logical to think that Consumer A wants to purchase your widget using a discount. As a retailer of goods you realize that by providing Consumer A with a discount coupon that it will create purchase consideration and perhaps foster customer loyalty and or increase the rate at which Consumer A purchases your widget (i.e. coffee, clothes, pizza, USB Cable, Office Supplies, etc.).  Knowing this you decide you want to send Consumer A a text message with a coupon attachment and you’re counting on this to drive more foot traffic into your store.

Engage, Connect, Deliver Information on Demand

bluMedia Group

So how do you make this happen?  It’s all about connecting the dots. First you have to provide some sort of advertisement that makes Consumer A and thousands of others just like Consumer A want to interact with your brand and provide you with their information like a cell phone number.  Once Consumer A has provided you with their cell phone number they’re going to want something in exchange, and that “something” needs to come NOW- that’s right, consumers want information on demand.  They don’t want something in the mail, they want digital media that is going to provide 3 things-

1. Relevant Content

2. Information on Demand

3. Lifestyle Based Incentive

Follow these three little rules and you’re bound to make an impact. At bluMedia Group we are currently using a combination of labels and static in-store 11×17 posters with QR Code to initiate in-store adverts that are driving tons of traffic to our opt-in data bases that we have set up for a few clients.  In short a pull campaign is exactly what the word sounds like.  I want to pull your number and store it in my data base.  I want to pull thousands of numbers and store them in a database.  Do you get it now?  Good-

The important and amazing technology used by bluMedia Group enables business owners to pre-segment their databases so we know who asked for what and which advert they found compelling enough to drive them to interact with your brand.  In exchange every time a consumer like “Consumer A” opts into the database they receive an immediate auto reply that points them to a mobile website where they can download their coupon and get relevant information on how the business can provide them with Relevant Content, Information on Demand and lifestyle based incentives.  If you’re a business owner and you want to drive more traffic into your store and you want to engage in a mobile coupon campaign please contact us to find out how bluMedia Group in Detroit Michigan and work for you in achieving your marketing, advertising, communication and business goals.

Adsense for Mobile

Look around on any given day and you’ll probably see a few dozen people using their cell phones. Most will be talking on them, but you’ll also find plenty who are texting or even using the Internet. Despite its smaller format and scaled down capabilities, the mobile Internet is gaining a lot of traction, especially among younger – Generation X and Generation Y – users. These kids are always on the go, and they grab what they’re looking for from the Internet while on the fly.

This younger generation also has a larger disposable income than adults – folks who have mortgages, car payments, and credit card bills to think about, not to mention the cost of providing disposable income to the younger generation! If that disposable income is available, why wouldn’t you want to tap into it?

Most web site owners do feel that urge, so they’ve created mobile friendly web sites that allow cell phone enabled Internet users to access their content whether those visitors are sitting on the bus or climbing the Rocky Mountains. Of course, with mobile web sites, Google will find a way to monetize these mobile friendly sites. bluMedia Group has a program that allows you to put ads on your Mobile Web Site so you can earn some bucks even in this smaller format.

Trying to harvest a bit of cash from mobile users does require some changes to your Web site, and it also requires that you scale down some Adsense strategies. Think small, in other words, but don’t freakout. Thinking small doesn’t require too much retooling and it doesn’t mean that you’ll earn any less. Talk to a bluMedia consultant today to find out how we can build your mobile website and monetize it for your business.

Case Studies from bluMedia Group

DETROIT – Local business review panel, hosted by Kim Tandy of the University Commons District Chamber of Commerce featured mobile marketing case studies from brands such as PaPa Johns, Alert Alarm and King Kustom Optical.com.

The panel featured top executives from mobile marketing company bluMedia Group, Shawn Reed, William Haley and Caleb Rutledge.  The three executives were in agreement that SMS has the greatest reach of any mobile channel because almost all mobile phones can send and receive text messages.

“A brand just getting into mobile should take a phased approach,” said Caleb Rutledge the Business Development Director of bluMedia Group of Detroit, MI. “The best thing is to get started, learn from that and expand upon it. Make sure it fits into the context of the rest of your marketing goals.”

“PaPa Johns mobile marketing campaign objectives were to increase purchase consideration through distribution of mobile coupons to their location on Livernois Ave, as well as overall PaPa John’s brand reinforcement,” he said.

PaPa Johns had already finalized a corporate strategy for mobile media but the franchise owner wanted something a little more tailored and geo specific to his stores location.  They had already seen the results from the Super Bowl campaign sponsored by corporate and wanted to expand this on a local level.

The franchise owner was able to launch his mobile campaign successfully with bluMedia Group’s help.  The Franchise owner has expanded customer communications from online and email to mobile.

bluMedia Group created a community outreach program for Alert Alarm. Alert Alarm provides various ways to opt in to receive its mobile alerts: SMS calls-to-action on traditional media-with both a keyword and short code-co / op marketing and registration on Alert-Alarm.com  The community alert system has provided community organizations the opportunity to communicate with their residents in such a way that is direct and non intrusive. At the same time it creates brand recognition and purchase consideration because residents agree that purchasing an alarm system from Alert Alarm benefits their security and their community.

This is just one example of how creative bluMedia works on behalf of their clients.  Connecting forward thinking brands to the spending power of the African American and Latino market poises them to take advantage of a huge market segment that they otherwise would not successfully appeal to.  Mobile coupons, trivia and mobile websites are just one of many ways that bluMedia Group works with companies to create mobile relationships with their target audience.