So you want to use mobile eh? Why not? It works in theory; I mean it’s logical to think that Consumer A wants to purchase your widget using a discount. As a retailer of goods you realize that by providing Consumer A with a discount coupon that it will create purchase consideration and perhaps foster customer loyalty and or increase the rate at which Consumer A purchases your widget (i.e. coffee, clothes, pizza, USB Cable, Office Supplies, etc.). Knowing this you decide you want to send Consumer A a text message with a coupon attachment and you’re counting on this to drive more foot traffic into your store.
So how do you make this happen? It’s all about connecting the dots. First you have to provide some sort of advertisement that makes Consumer A and thousands of others just like Consumer A want to interact with your brand and provide you with their information like a cell phone number. Once Consumer A has provided you with their cell phone number they’re going to want something in exchange, and that “something” needs to come NOW- that’s right, consumers want information on demand. They don’t want something in the mail, they want digital media that is going to provide 3 things-
1. Relevant Content
2. Information on Demand
3. Lifestyle Based Incentive
Follow these three little rules and you’re bound to make an impact. At bluMedia Group we are currently using a combination of labels and static in-store 11×17 posters with QR Code to initiate in-store adverts that are driving tons of traffic to our opt-in data bases that we have set up for a few clients. In short a pull campaign is exactly what the word sounds like. I want to pull your number and store it in my data base. I want to pull thousands of numbers and store them in a database. Do you get it now? Good-
The important and amazing technology used by bluMedia Group enables business owners to pre-segment their databases so we know who asked for what and which advert they found compelling enough to drive them to interact with your brand. In exchange every time a consumer like “Consumer A” opts into the database they receive an immediate auto reply that points them to a mobile website where they can download their coupon and get relevant information on how the business can provide them with Relevant Content, Information on Demand and lifestyle based incentives. If you’re a business owner and you want to drive more traffic into your store and you want to engage in a mobile coupon campaign please contact us to find out how bluMedia Group in Detroit Michigan and work for you in achieving your marketing, advertising, communication and business goals.