As you’re reading this as of right now the biggest difference between traditional search engine bots and mobile search engine bots is that the mobile bots evaluate your site as if it was being displayed on a mobile device. So obviously the search bot criteria is to rank how well your site will perform on mobile devices. If they determine it will not load well and allow the mobile user to navigate your site then your mobile site will not rank. In addition to determining how well your site will load and navigate from a mobile device they can also detect what type of mobile device you are searching from and, in some cases, rank mobile sites according to how well those sites will perform on that specific device. If the site will perform well on the device, it has a better chance of ranking well in the search results shown on that device.
Keep in mind that the way mobile sites are ranked is through both the traditional search indexes as well as mobile indexes. This is why your search engine optimization must work in concert with both a main site as well as a mobile site. Knowing this will help you to drive traffic to your site and engage your target audience by being able to harness the ability to deliver information on demand. Using the proper scripting language in your website set up is important because this is the main determining factor as to how you site will be indexed. Indexing is the process by which the search bots determine the format of your website. bluMedia Web Site Developers use all major scripting mark up languages to ensure that your site is optimized for both traditional and mobile browsing. With more people using their mobile device to browse the web you can’t afford not to embrace this technology. Contact bluMedia today for all your mobile media advertising and marketing needs.
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