bluMedia’s Take on Mobile Marketing in North America- The Mobile Storm Takeover

bluMedia analyzes the current state of Mobile Marketing in North America

Differences in infrastructure and the penetration of high speed mobile networks cause noticeable differences between the use of mobile phones in the United States, Canada and Mexico.  Over all though, the launch of the iPhone has done a lot to shape mobile marketing in North America, most notably making downloadable application mainstream, vastly improving the mobile Web experience, and making streaming music and video a simple reality for many subscribers.  With the accessibility of smart phones and operating systems much like iPhone and Droid downloads have become synonymous with Cool!

The United States were the first to build a nationwide network of mobile towers, speeding the overall adoption of cell phones.  Unfortunately, the towers that were buildt were equipped to handle only slower analog and digital signals instead of the faster 2G, 3G and the quickly approaching national coverage of the 4G network connections.  The interactive nature of the U.S. marketing space means that the United States offers far more opportunities for cross-media efforts than any other country in the world. The United States is the largest single market for mobile advertising, even though it lags behind both Europe and Asia in terms of mobile penetration.  Mobile marketing is not as developed or ingrained in the U.S. Market as it is in East Asia, but it has huge promise.  In 2008, about 23% of mobile subscribers in the United States reported seeing an advertisment on their phone, and about half of those reported that they had responded at least once to a mobile advertisement.  Simple text and picture messages may be ideal for other regions, but the North American audience is expecting a richer, integrated experience that loops their mobile phone into existing marketing campaigns.

Although the United States currently leads in mobile traffic and in ad spending, it is significantly behind European countries such as Italy and Spain in terms of 3G and 4G Penetration- the good news is that this is quickly changing and if you’re not already making moves in your business marketing strategy to get on board with bluMedia’s Mobile Marketing platform you will probably be late for the funeral for your business.  The number of people performing Internet searches from their mobile phones in America is on the rise, a staggering rise!  The United States represents 68% of the worldwide mobile searching, and with flat rate data pricing, there is no disincentive to search when information is needed.  It will be crusial for mobile marketing to become part of your overall strategy with bluMedia Group in Detroit Michigan.

Carrier decks and carrier search still play some role in shaping the Web activity of mobile users in the United states, but this trend is likely on its way out.  The percent of U.S. on deck traffic went form 53.4% in the forth quarter of 2007 to 36.91% in the fourth quarter of 2008, but until recently some carriers made it difficult or impossible for their subscribers to access content on the off deck Web.  Now, we have operating systems in 2011 such as iPhone, Droid and Blackberry that enable their subscribers to access the web through their browser and access any search engine of preference and navigate the Web as if they were working from their laptop in most cases.  Despite the relatively advanced nature of the mobile landscape in the United States, not all mobile marketing will be well received.  Americans have a deeper concern for privacy, which makes the idea of mobile marketing unappealing to many.  The younger demographics are less likely to be offended by mobile marketing messages, but to avoid ostracizing potential customers, you should keep your messages highly targeted and short.  bluMedia Group achieves this for our clients through creative, lifestyle based incentives to interact with your brand.  Your clients and target audience will be eager to interact with you via mobile marketing because it’s done right.  Don’t forget to check out our website for solutions and more at http://www.blumediallc.com