Look around on any given day and you’ll probably see a few dozen people using their cell phones. Most will be talking on them, but you’ll also find plenty who are texting or even using the Internet. Despite its smaller format and scaled down capabilities, the mobile Internet is gaining a lot of traction, especially among younger – Generation X and Generation Y – users. These kids are always on the go, and they grab what they’re looking for from the Internet while on the fly.
This younger generation also has a larger disposable income than adults – folks who have mortgages, car payments, and credit card bills to think about, not to mention the cost of providing disposable income to the younger generation! If that disposable income is available, why wouldn’t you want to tap into it?
Most web site owners do feel that urge, so they’ve created mobile friendly web sites that allow cell phone enabled Internet users to access their content whether those visitors are sitting on the bus or climbing the Rocky Mountains. Of course, with mobile web sites, Google will find a way to monetize these mobile friendly sites. bluMedia Group has a program that allows you to put ads on your Mobile Web Site so you can earn some bucks even in this smaller format.
Trying to harvest a bit of cash from mobile users does require some changes to your Web site, and it also requires that you scale down some Adsense strategies. Think small, in other words, but don’t freakout. Thinking small doesn’t require too much retooling and it doesn’t mean that you’ll earn any less. Talk to a bluMedia consultant today to find out how we can build your mobile website and monetize it for your business.