Innovative Mobile Media Solutions

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Adsense for Mobile

Look around on any given day and you’ll probably see a few dozen people using their cell phones. Most will be talking on them, but you’ll also find plenty who are texting or even using the Internet. Despite its smaller format and scaled down capabilities, the mobile Internet is gaining a lot of traction, especially among younger – Generation X and Generation Y – users. These kids are always on the go, and they grab what they’re looking for from the Internet while on the fly.

This younger generation also has a larger disposable income than adults – folks who have mortgages, car payments, and credit card bills to think about, not to mention the cost of providing disposable income to the younger generation! If that disposable income is available, why wouldn’t you want to tap into it?

Most web site owners do feel that urge, so they’ve created mobile friendly web sites that allow cell phone enabled Internet users to access their content whether those visitors are sitting on the bus or climbing the Rocky Mountains. Of course, with mobile web sites, Google will find a way to monetize these mobile friendly sites. bluMedia Group has a program that allows you to put ads on your Mobile Web Site so you can earn some bucks even in this smaller format.

Trying to harvest a bit of cash from mobile users does require some changes to your Web site, and it also requires that you scale down some Adsense strategies. Think small, in other words, but don’t freakout. Thinking small doesn’t require too much retooling and it doesn’t mean that you’ll earn any less. Talk to a bluMedia consultant today to find out how we can build your mobile website and monetize it for your business.

Integrating Mobile with Online Marketing

Integrating a mobile marketing campaign with an online marketing campaign is frequently overlooked but often quite simple. In most cases, it simply means promoting your mobile content on your traditional site. If you think about it, the people visiting your traditional website are possible the most targeted audience to which you have access. Because they are visiting your website fro a traditional computer, you already know that they are interested in whatever product or service you have to offer, and their propensity to consume content on your mobile site is much higher. Additionally, many consumers will turn to the We to find out more information about your mobile offerings, if they missed a short code or are unclear about the offer. Your mobile marketing campaign needs to take into account:

Websites, Micro sites, Web directories, Mobile PPC, Mobile SEO, Mobile applications, Podcasts, Online video, Mobile social networks, Email.

When you are integrating online mobile marketing with your existing website you must ensure that your mobile offering won’t do any harm to your traditional web offering. If you are changing existing pages or their style sheets, you should track the effect of those changes on your search engine rankings, traffic, click through and conversion rates on the site. If you are duplicating your website and placing it on a mobile subdomain or subdirectory, or on a separate top level domain, then monitoring search engine ranking and web traffic is even more important because you might be presenting duplicate content to the search engines. To learn more be sure to contact bluMedia at 313-718-2258 or browse our main website at http://www.blumediallc.com