DETROIT – Local business review panel, hosted by Kim Tandy of the University Commons District Chamber of Commerce featured mobile marketing case studies from brands such as PaPa Johns, Alert Alarm and King Kustom Optical.com.
The panel featured top executives from mobile marketing company bluMedia Group, Shawn Reed, William Haley and Caleb Rutledge. The three executives were in agreement that SMS has the greatest reach of any mobile channel because almost all mobile phones can send and receive text messages.
“A brand just getting into mobile should take a phased approach,” said Caleb Rutledge the Business Development Director of bluMedia Group of Detroit, MI. “The best thing is to get started, learn from that and expand upon it. Make sure it fits into the context of the rest of your marketing goals.”
“PaPa Johns mobile marketing campaign objectives were to increase purchase consideration through distribution of mobile coupons to their location on Livernois Ave, as well as overall PaPa John’s brand reinforcement,” he said.
PaPa Johns had already finalized a corporate strategy for mobile media but the franchise owner wanted something a little more tailored and geo specific to his stores location. They had already seen the results from the Super Bowl campaign sponsored by corporate and wanted to expand this on a local level.
The franchise owner was able to launch his mobile campaign successfully with bluMedia Group’s help. The Franchise owner has expanded customer communications from online and email to mobile.
bluMedia Group created a community outreach program for Alert Alarm. Alert Alarm provides various ways to opt in to receive its mobile alerts: SMS calls-to-action on traditional media-with both a keyword and short code-co / op marketing and registration on Alert-Alarm.com The community alert system has provided community organizations the opportunity to communicate with their residents in such a way that is direct and non intrusive. At the same time it creates brand recognition and purchase consideration because residents agree that purchasing an alarm system from Alert Alarm benefits their security and their community.
This is just one example of how creative bluMedia works on behalf of their clients. Connecting forward thinking brands to the spending power of the African American and Latino market poises them to take advantage of a huge market segment that they otherwise would not successfully appeal to. Mobile coupons, trivia and mobile websites are just one of many ways that bluMedia Group works with companies to create mobile relationships with their target audience.